Value-Added Marketing Opportunities
|
|
|
Advertising Portal l Advertising Sales Contacts
|
|
Harvey Ad-Q Advertiser Report
Advertisers placing a half-page or larger ad in the March or September issues of ASHRAE Journal receive a free copy of the Ad-Q Advertiser Report, published by internationally respected market research firm Harvey Research. This provides an easy way to measure the effectiveness of your advertising efforts and return-on-investment. This research report gives quantitative scores, including:
- Number of readers who saw and read each ad.
- A composite of your advertisement’s communication effectiveness.
- Number of readers with buying/specifying influence relating to the product advertised.
- Number of ads by size and color.
Advertising E-Mail Blast and Lead Reports
- An e-mail blast is sent each month to nearly 40,000 people with hotlinks for product and service information from ASHRAE Journal advertisements.
- Receive automatic responses to your advertisement.
- Online access to leads is provided as part of your advertising package, including addresses and e-mail.
- Automatically generated reports can be downloaded online into text (.txt), comma separated values (.csv), and dBASE III (.dbf) files.
Additional Integrated Marketing Offers
Contact a regional sales office to find out more about ASHRAE’s valued-added marketing opportunities.
| Price | |
| Four one-eighth page InfoCenter ads in color | $4,940 |
| ASHRAE HandbookCD Web links (includes three chapter links) | $1,800 |
| One-Time use of names from the ASHRAE Journal subscription list | $125/CPM |
| Additional ASHRAE HandbookCD Chapter Web links | $150/link |
| Free Listing in ASHRAE.org Product Directory | $2,400 |
Plus Savings on E-Newsletter and Web-Based Advertising Opportunities
FREE Advertorial Marketing
BONUS Matching Space In ASHRAE Journal
Place a full- or half-page ad in ASHRAE Journal’s Brand Merchandising Section to receive FREE matching space.
- Receive twice the exposure to more than 53,000 of the industry’s most involved professionals in these special sections bound into the July and December issues of ASHRAE Journal.
- Each message can explain product features, benefits, design applications, or how it helps to meet ASHRAE Standards or earn Leadership Energy Environmental Design (LEED®) points.
- The free matching space design allows for creative promotions of how products help solve design issues, so HVAC&R engineers can meet each client’s needs.
- Readers value this information for evaluating the application of technology, identifying design solutions, and specifying products for an entire range of HVAC&R related needs.
Supplier Capabilities Closing Date: June 5, 2008
2009 Product Preview Closing Date: Nov. 5, 2008
ASHRAE Journal's InfoCenter
This ASHRAE Journal section is the perfect place for integrated marketing by promoting
a Web site, catalog, or technical bulletins.
• Published quarterly, InfoCenter ads contain a four color photo, a title, and 50 to 70 words of text, depending on its size.
• Insertions are available in ¼ page or 1/2 page sizes.
• Each ¼-page ad earns you 30,000 impressions of an ad (125 × 125 pixels) on the ASHRAE.org, the No. 1 online source for HVAC&R engineering information.
• Run-of-site (ROS) ads are served at 1,000 impressions per day during the month of publication of InfoCenter to give your message the added impact of online integration.
1/4 Page Ad $1,490 gross
1/2 Page Ad $1,235 gross
