Implementation Assignments
for ASHRAE Strategies

Direction 1

ASHRAE will lead the advancement of sustainable building design and operations.

Strategies
1.1  Develop design guidance to integrate indoor environmental quality (IEQ), energy efficiency and other aspects of sustainable building performance.

• Technical Resource Group TRG4, John Dunlop, Strategy 1 Subcommittee Chair (SPStrategy1.1@ashrae.net)

1.2  Lead the drive toward the design, construction and operation of net-zero-energy buildings through research, publications and education.

• Research Administration Committee, Michael Brandemuehl, RAC Chair (SPStrategy1.2@ashrae.net)
  

1.3  Develop performance metrics and rating systems to certify operational performance of buildings for energy efficiency and IEQ.

• Technical Resource Group TRG4, Michael Deru, Strategy 3 Subcommittee Chair (SPStrategy1.3@ashrae.net)

1.4  Provide training, guidance and tools for building operators.

• Technical Resource Group TRG7, Janice Peterson, Strategy 4 Subcommittee Chair (mailto:SPStrategy1.4@ashrae.net

1.5  Conduct research and develop guidance to enhance the effectiveness of maintenance procedures.

• Technical Resource Group TRG7, Mike Bobker and Rich Namovich, Strategy 5 Subcommittee Chairs (SPStrategy1.5@ashrae.net)

1.6  Promote the use of life-cycle-cost analysis to building owners that will encourage sustainable building construction, operation, and renewal.

• Technical Resource Group TRG7, Adam Hinge, Strategy 6 Subcommittee Chair (mailto:SPStrategy1.6@ashrae.net

1.7  Collaborate with other organizations to integrate HVAC&R systems with other building systems to enhance the effectiveness of Total Building Design and Integrated Practice.

• Technical Resource Group TRG4, Lisa Rosenow, Strategy 7 Subcommittee Chair (SPStrategy1.7@ashrae.net)

1.8  Promote research leading to the development of equipment and systems that support sustainable buildings.

• Research Administration Committee, Michael Brandemuehl, RAC Chair (mailto:SPStrategy1.8@ashrae.net

Direction 2

ASHRAE will be a world class provider of education and certification programs.

Strategies
2.1  Provide accessible on-demand education and distance learning to members and other customers. 

• Professional Development Committee, Ericka Reid  (ereid@ashrae.org)
• Publishing & Education Council, Julie Harr (jharr@ashrae.org)

2.2  Expand and sustain ASHRAE’s education and certification delivery infrastructure.

• Professional Development Committee, Ericka Reid  (ereid@ashrae.org)
• Certification Committee, Joyce Abrams (jabrams@ashrae.org)

2.3  Develop and promote certification programs for the HVAC&R industry.

• Certification Committee, Joyce Abrams (jabrams@ashrae.org)

2.4  Create educational programs that can be offered by ASHRAE chapters.

• Professional Development Committee, Ericka Reid  (ereid@ashrae.org)

2.5  Partner with organizations that have expertise in the development and delivery of education and certification programs.

• Professional Development Committee, Ericka Reid  (ereid@ashrae.org)
• Certification Committee, Joyce Abrams (jabrams@ashrae.org)

2.6  Promote the ASHRAE Learning Institute brand and the value of life-long learning.

• Publishing & Education Council, Julie Harr (jharr@ashrae.org)

Direction 3

ASHRAE will position itself as a premier provider of HVAC&R expertise.

Strategies
3.1  Aggressively market ASHRAE to enhance its image with the industry, policy makers, and the general public.

3.2  Create an effective communications infrastructure for marketing and public relations.

3.3  Make ASHRAE’s products and services useful, desirable, and accessible to both existing and prospective customers.

3.4  Provide tools to enable chapters to become a local focus for education and community outreach.

• Chapter Technology Transfer Committee, Rosy Douglas (rdouglas@ashrae.org) 

Direction 4

ASHRAE will be a global leader in the HVAC&R community.

Strategies
4.1  While ASHRAE’s chapter and regional structure shall be the backbone of ASHRAE’s structure globally, it shall be flexibly applied to serve our membership.

4.2  ASHRAE will cooperate with organizations with shared objectives and strengthen the ASHRAE Associate Societies Alliance.

4.3  The cost of annual membership dues will be balanced with the cost of providing membership benefits and services in different geographic regions.

4.4  Publications and educational products will be priced so they are within reach of ASHRAE’s global membership but will not be priced at less than the cost of providing them.

• Publishing & Education Council, Julie Harr (jharr@ashrae.org)

4.5  ASHRAE will develop its expertise in HVAC&R technologies to embrace whole building sustainable design and be one of the most valuable global resources for publications and educational products related to sustainable HVAC&R technology.

• Certification Committee, Joyce Abrams (jabrams@ashrae.org)
• Handbook Committee, Mark Owen (mowen@ashrae.org)
• Professional Development Committee, Ericka Reid (ereid@ashrae.org)
• Publications Committee, Christina Helms (chelms@ashrae.org)
• Program Committee, Tony Giometti (giometti@ashrae.org)

4.6  ASHRAE will pursue opportunities and processes along with translation to publish its literature in various languages.

• Publishing & Education Council, Julie Harr (jharr@ashrae.org)

4.7  Volunteer participation obstacles will be overcome through meeting planning and organization that is sensitive to global participation and that benefits from electronic communication technologies.

• Program Committee, Tony Giometti (giometti@ashrae.org)
• Electronic Communications Committee, Jef Meulemans (jmeulemans@ashrae.org)

4.8  ASHRAE will support, in cooperation with national associations, a uniform, international standard for credentialing in the disciplines and practices of HVAC&R.

• Certification Committee, Joyce Abrams (jabrams@ashrae.org)

4.9  ASHRAE will actively support and participate in international standard development activities.

• Standards Committee, International Standards Advisory Subcommittee, Paul Cabot, Chair – (dtucker@ashrae.org)

4.10  ASHRAE will actively protect its intellectual property rights.

• Publishing & Education Council, Julie Harr  (jharr@ashrae.org)

4.11  ASHRAE will provide enhanced staff support outside of the United States.

4.12  ASHRAE will align its business practices to better serve members globally.

4.13  ASHRAE, in cooperation with national societies or independently, will pursue conferences and exhibitions outside North America.

4.14  The ASHRAE Brand will be strengthened to reflect a global strategy that serves the needs of all members.